Recently Featured in Forbes(D), BevCanna Enterprises Inc. (CSE:BEV)(OTC:BVNNF) Could be Positioned Perfectly
With the CB- D market becoming larger, more accepted, and more diversified, are you aware the global CB-infused beverage market is expected to jump from about $89 million to approximately $1.4 billion just over the next three years?(1)
Or that by 2025, that number could soar to about $4.4 billion?(1)
According to Grand View Research, infused drinks already appear to be registering fast growth, and could especially see demand increase between 2019 and 2025.(2)
Even industry heavyweights have gotten involved in the market.
For example, Constellation Brands backed-Canopy Growth is gaining momentum throughout Canada with its beverages.(A)
In fact, to date, “Canopy has sold more than 1.5 million cans of its THC-infused ready-to-drink beverages. According to BDS data in 2019, the entire U.S. THC drink market was only about four million cans,” as reported by Food Dive.
Even Goop CEO and Founder Gwyneth Paltrow made an investment in CB-infused beverages, calling it the “hero ingredient of the future.”(B)
Growth of this scale appears to be eerily similar to what we saw with energy drinks.
For example, Monster Beverage’s stock ran from approximately $6.31 in 2010 to a peak of about $92.50 to close out 2020. Even NewAge Inc. ran from about 30 cents in 2015 to an all-time high of about $9.48 in 2018.
Recently Forbes did a special feature on Bevcanna as one of the brightest potential stars in the Canadian infused beverage space.(D)
After breaking above multi-month consolidation at around 20 cents, the BEV stock recently broke to approximately 76 cents- good for a return of approximately 280% in 2020. If the stock can continue to push higher on the CB-infused beverage story, it could potentially test a 2019 high of around $1.20 a share or higher in the near-term.(8)
BEV’s short-, medium-, and long-term indicators all appear to be positive as well, including its 20-day MA, 20-50 day MACD oscillator, 20-100 day MACD oscillator, 20-200 day MACD oscillator, 50-day MA, 50-100 day MACD oscillator, 50-150 day MACD oscillator, 50-200 day MACD oscillator, 100-day MA, 150-day MA, 200-day MA, and its 100-200 day MACD oscillator.(9)
BevCanna develops and manufactures CB-infused beverages and natural health consumer products for in-house brands and white label clients. With decades of experience creating, branding, and distributing iconic brands that have resonated with consumers on a global scale, the BevCanna team appears to have unmatched expertise in this emerging beverage category.
Based in British Columbia, Canada, BevCanna’s vision is to be a global leader in infused innovations. The company runs an operation with world-class infrastructure, including an approximately 40,000-square-foot, HACCP certified manufacturing facility with a current bottling capacity of up to around 210M bottles per annum and exclusive access to a pristine alkaline spring water aquifer onsite.(7)
BevCanna also recently acquired direct-to-consumer e-commerce company Pure Therapy. Pure Therapy sells a range of natural health products, including nutraceutical and hemp-based CB products throughout North America and Western Europe. With this venture, BevCanna claims that it intends to further expand and launch its proprietary CB products directly to the U.S. and global CB and health and wellness markets.
BevCanna’s global relationships and vertically integrated operations in Canada also appear to give the company an advantage of unparalleled access to premium resources.
For example, in Canada, through using either its biomass sourced from its Okanagan outdoor cultivation site or a Licensed Cultivators’ biomass, CB is extracted, refined, and purified using a patented process. BevCanna then infuses it in its alkaline B.C. spring water sourced from an on-site aquifer.(7)
But BevCanna’s growth story doesn’t stop here. There’s more…
For one, the company claims to just have advanced to the final stages for a Health Canada Standard Processing License. Once granted, BevCanna could be fully authorized to begin production of CB-infused products at its industry leading high-capacity beverage manufacturing facility and are said to begin production for its white-label clients and commercialization of its in-house brands through licensed Canadian retailers in the first quarter.(C)
One of the Top CB-Infused Beverage Companies in the U.S. Took an Equity Position
Keef Brands, one of the highest-grossing CB-infused beverage companies in the U.S., recently took an equity position in BevCanna.(10)
Major Acquisitions and Expansion into the U.S. Could Create Potential Growth Catalysts
BevCanna is actively targeting strategic partnerships and M&A opportunities within the U.S. market, and intends to expand further into the U.S. through internal growth projects this year.
For example, the company’s acquisition of Naturo Group could generate significant value for both companies and create a comprehensive health and wellness beverage/natural products company. With this acquisition, BevCanna is evolving into a comprehensive health and wellness company, and will now offer one of the most unique and diverse portfolios of plant-based beverage and wellness products within both the CB and the fulvic and humic mineral categories.
Here are some of the other key benefits BevCanna could see:(11)
1) Creation of a “development to distribution” beverage manufacturing vertical for both traditional and CB-infused beverages and natural products.
2) Direct ownership of a proprietary on-site natural alkaline spring water aquifer valued at an estimated $18M. As water resources become increasingly scarcer, BevCanna claims that this proprietary resource could contribute to a strengthened balance sheet and BevCanna’s unique positioning within the exploding plant-based and CB sectors.
3) An established and growing mass-market distribution network of over 3,000 retail points, via Naturo’s market-leading TRACE, proprietary plant-based fulvic and humic mineral beverage and supplements. TRACE is sold across the country through Canadian retailers, with select international agreements and partnerships under review.
4) TRACE’S proprietary Health Canada-approved plant-based fulvic and humic formulation – a category that appears to be expanding exponentially across North America and the world.
5) Naturo’s approximately 315-acres of outdoor cultivable land and high-capacity beverage facility of around 40,000 sq. ft. (valued at around $10.4M) appears to be optimized for manufacturing both traditional and CB-infused beverages.
The resulting transformation of the infused beverage expert into a comprehensive health and wellness brand will create the only fully licensed, in-house and white-label beverage manufacturing company that distributes both conventional and cannabis-based beverage and wellness products, and will have access to global, multi-channel distribution networks of traditional and cannabis sales channels.
But it could get even better for BevCanna.
BevCanna (CSE:BEV)(OTC:BVNNF) BevCanna Completes an estimated $5M Capital Injection, including a Fully-Subscribed an approximate $3.5M Above Market Offering at around $1.50
Just recently, BevCanna recently completed an estimated $5M capital Injection, including a fully-subscribed an approximate $3.5M above market offering at around $1.50. Due of the significant progress made on key initiatives, and the growing overall demand into the CB and health and wellness sector, the Company has closed an above market fully-subscribed offering of about $1.50.
The funds raised are expected to fully finance BevCanna’s domestic and international expansion and growth initiatives, as the Company closes in on the Naturo acquisition, expands distribution of its TRACE beverage and natural health supplements product lines, commercializes its recreational cannabis products and white label services, and continues to fuel the continued growth of direct to consumer e-commerce Pure Therapy, as the company moves to positive EBITDA.
BevCanna is also led by a powerhouse team with decades of combined experience creating, branding, and manufacturing iconic brands that resonate with global consumers.
MARCELLO LEONE – CEO
CEO Marcello Leone is the creator of plant-based fulvic and humic wellness company, TRACE.
JOHN CAMPBELL – CFO and CSO
John Campbell has 30+ years’ experience in the investment industry.
KEITH DOLO — Executive Management Advisor
Previously served as CEO and Executive Chairman of Sproutly Inc. Previous to Sproutly, he served for over 13 years with Robert Half, an S&P 500, NYSE listed company, specifically in the role of Vice President for the last 8 years. Keith is well versed in clarifying the external and internal competitive landscape, unearthing opportunities for expansion, serving customers, and leveraging new industry developments and standards. Keith holds a Bachelor of Commerce from the University of Saskatchewan and is an active member in the Vancouver community.
KEITH STRIDE — Executive Branding and Marketing Advisor
25-year marketing and advertising veteran, expert in consumer branding and strategy, including CMO role at Hemptown USA. Internationally recognized for work building high-profile brands such as Rogers, TD Bank, Mark’s, Whistler- Blackcomb and RBC.
MARTINO CIAMBRELLI – President
Martino Ciambrelli has been building brands & companies in the CPG industry for over 35 years.
MELISE PANETTA — Executive Sales and Marketing Advisor
Accomplished Senior Marketing and Sales executive with extensive career at leading organizations such as SC Johnson, General Mills and PepsiCo. With nearly 15 years of deep marketing and sales experience, Melise brings innovative and disciplined thinking to strategic direction, innovation pipeline and new market development. Melise has a track record of delivering exceptional results and leading highly impactful teams and strategically architects transformational business opportunities to deliver industry leading growth and profitability.
AREZOU AGHLARA — Head of QA
Having been in the food and beverage industry for 20 years in Iran, Malaysia and Canada, and earning a PhD in Food Biotechnology. Arezou has direct experience leading QA and product development for leading brands such as Hey Y’all, Palm Bay, Mikes Hard Lemonade.
DOUGLAS MASON – Advisor
Doug is an experienced C-level executive and board member in the hemp processing and natural foods sector, Mr. Mason is well-known for his nearly twenty years leading the iconic Canadian premium beverage company Clearly Canadian Beverage Corporation (now known as Clearly Food & Beverage Company Ltd.) (NASDAQ:CCBC). In his role as Founder and CEO, he led the company to annual sales of more than $155 million.
DON WOOD – Advisor
As former President and CEO of Arrowhead Water Products Ltd. and current corporate consultant focused on the bottled water market, Mr. Wood brings a wealth of sales and marketing experience in the beverage sector to BevCanna, working with such clients as Tipco Foods (Aura Mineral Water), Primo Water, CBD Naturals, and Nestle Pure Life.
ADAM CLARKE – Advisor
Expert in achieving operational and regulatory excellence for green leaf cultivation and processing facilities. Co-founder and CEO of Stratus Designs.
PHIL FONTAINE – Board of Directors
National Chief of the Assembly of First Nations (3 terms), appointed to the Order of Canada.
Source 2: https://www.grandviewresearch.com/industry-analysis/cannabis-beverages-market
Source 3: https://www.businesswire.com/news/home/20201229005079/en/1-U.S-Cannabis-Beverage-Company-Keef-Brands-Takes-Equity-Position-in-BevCanna
Source 4: https://www.mjinvest.com/news/bevcanna-enterprises-sets-its-sights-on-us-market-expansion-as-it-evaluates-potential-partnerships-and-acquisitions
Source 5: https://www.businesswire.com/news/home/20201216005322/en/BevCanna-Focused-on-Burgeoning-U.S.-Market-for-Functional-Beverages-and-Natural-Health-Products
Source 6: https://www.businesswire.com/news/home/20201217005369/en/BevCanna-Anticipates-to-Close-Landmark-Acquisition-of-Naturo-Group-by-January-20-2021
Source 7: https://www.bevcanna.com
Source 8: https://www.barchart.com/stocks/quotes/BEV.CN/overview
Source 9: https://www.barchart.com/stocks/quotes/BEV.CN/opinion
Source 10: https://www.businesswire.com/news/home/20201229005079/en/1-U.S-Cannabis-Beverage-Company-Keef-Brands-Takes-Equity-Position-in-BevCanna
Source 11: https://finance.yahoo.com/finance/news/bevcanna-anticipates-close-landmark-acquisition-080500912.html
Source A: https://www.fooddive.com/news/canopy-growths-beverage-head-is-bullish-on-the-future-of-the-cannabis-ca/584833/
Source B: https://www.cnbc.com/2020/10/29/gwyneth-paltrow-makes-investment-in-a-cannabis-infused-beverage-maker-.html
Source C: https://www.businesswire.com/news/home/20201222005211/en/BevCanna-Advances-to-Final-Stage-of-Health-Canada-Standard-Processing-Licence
Source D: http://www.forbes.com/sites/amandasiebert/2021/02/17/will-canadian-cannabis-drinks-finally-get-their-moment-with-bevcanna/
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BevCanna Enterprises Inc. develops and manufactures CB beverages and natural health consumer products for in–house brands and white label clients. With decades of experience creating, branding and distributing iconic brands that have resonated with consumers on a global scale, the team demonstrates an expertise unmatched in the emerging cannabis beverage category. Based in British Columbia, Canada, BevCanna owns the exclusive rights to a pristine spring water aquifer, access to a world–class 40,000–square–foot, HACCP certified manufacturing facility, with a current bottling capacity of up to 210M bottles per annum. BevCanna also recently acquired US natural health and wellness e-commerce platform Pure Therapy. BevCanna’s vision is to be a global leader in infused innovations.